#Reebok just announced the arrival of their Forever Floatride GLOW, which comes from plant-based matter.
Reebok set out to create a #sustainable version of their #ForeverFloatride Energy shoe, as part of a larger initiative to create products from natural or #recycled materials. For example, in 2018, the brand launched #vegan #sneakers made of cotton and corn.
The Forever Floatride GLOW will be their first foray into plant-based performance running shoes. “The biggest challenge in making a shoe like this was developing plant-based materials that could meet the high performance needs of real runners,” says #BillMcInnis, Vice President of Reebok Future.
Reebok spent three years developing the shoe, which will launch next fall.
The upper is made from #sustainablysourced, #biodegradable #eucalyptus tree, and the outsole is made from real rubber from rubber trees—versus petroleum-based rubber—that is also sustainably sourced. The midsole, AKA the part of the running shoe that cushions and absorbs shock, is made from sustainably grown castor beans. To round it all out, a bloom algae foam sockliner helps to stave off odor.
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