The hoiku mark’s creators say they were inspired by seeing a mother on a train struggling to comfort her bawling baby, and wishing there were some way to automatically let parents in similar distress know that help was available.
The badges indicate that the bearer is approaching the parent to offer help, not chastise them for their unruly child, and also to get around Japanese people’s society-wide reluctance to ask strangers for help, for fear of bothering them.
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